Daisy Knatchbull

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Daisy Knatchbull

“To live your life as a force to be reckoned with.”

Sartorial style has a different history for women: one that has traditionally enforced a taboo on wearing trousered suits within society.

But thanks to Daisy Knatchbull, the status of that is changing in 2022. As CEO and Founder of The Deck, Knatchbull is determined to both nurture and deliver the empowering codes of craftsmanship from a modern feminine perspective, curating a space where any woman of any background can communicate their passions and pursuits through the most strengthening silhouette: the suit. While the success of Knatchbull’s driving vision is physically manifested into a community of “Decked-out” women, her flagship store also sits on London’s Savile Row: establishing a much-needed space for womanhood on a historically male-dominated street. Breaking boundaries and traditions with the utmost elegance, Knatchull wears her classic brown Prince of Wales suit for this series.

“To be a woman is to live your life as a force to be reckoned with – being resilient, unapologetic, bold, vocal and unboxable.”

- Daisy Knatchbull , CEO + Founder of The Deck London

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